ajwa hotel sultanahmet ui.animals

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ajwa hotel sultanahmet

logo & branding

welcome to serenity!

the hotel blends features of Seljuk and Ottoman architecture and boasts a magnificent panorama of Istanbul for its guests' viewing pleasure. looking back on the timeline of the sultanahmet neighborhood, envisioned a building that not only fits well with the historical peninsula's architectural legacy, but also leaves an imprint of lasting effect for the future. this was made possible with an utmost conformity to highest international standards and application of cutting-edge technology.

an emotional logo

for the hotel concept water, date and number 7 were important. ajwa is a palm fruit. so there's a palm fruit in the center of the logo. there are 7 parts with leaves. 7 is an important number for Islam. the general silhouette of the logo is in the form of a water drop.

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here comes another one!

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